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Notes on marketing that pays for itself.

What I'm learning from running LinkedIn, SEO, paid ads and B2B funnels hands-on — written for founders and marketers who care about pipeline, not vanity metrics.

₹50L in pipeline on under ₹10K ad spend — what actually made the difference

Everyone assumes B2B pipeline needs a big ad budget. It doesn't — it needs the right offer, put in front of the right decision-makers, with nothing leaking in between. Here's how the numbers worked.

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